2021 Event Schedule
ALL TIMES IN EST
Be sure to review the schedule below to see what you’re interested in attending! For more information on any of these events please view the pages of our website.
Be sure to review the schedule below to see what you’re interested in attending! For more information on any of these events please view the pages of our website.
| Friday, January 15 | |
| 1:00 PM | Preview Day 1 – Attendees will receive their log-in information for the Virtual Experience Platform. This is the time to review your preferences, make sure your calendar is up to date, and begin viewing exhibitors and requesting meetings for January 19-21 |
| Monday, January 18 | |
| All Day | Final Preview Day – Be sure you’ve logged in to begin viewing exhibitors, setting meetings, and adding events to your calendar |
| 1:00 PM | LIVE Webinar for Attendees & $500 giveaway – Join as the Halloween & Party Expo team walks through the top tips on how to best take advantage of everything the virtual event has to offer. Plus 2 attendees will kick off the week by each winning a $250 merchandise credit to use with exhibitors. |
| Tuesday, January 19 | |
| 24/7 | Log-in to the Virtual Experience Platform to view exhibitors & products, watch available on-demand sessions and demos, respond to meeting requests & messages |
| 7:00 AM | On-Demand Retailer Learning Experience Released 3 Ways to Increase Customer Engagement for Physical Storefronts |
| 9:00 AM | THE HALLOWEEN & PARTY EXPO IS OFFICIALLY OPEN |
| 10:00 AM - 6:00 PM | Virtual Meeting Rooms are open |
| 10:20 AM - 10:40 AM | Live Exhibitor Demo – Party Supply USA |
| 10:40 AM - 11:00 AM | Live Exhibitor Demo – Wolfe FX Makeup |
| 11:00 AM - 11:20 AM | Live Exhibitor Demo - Ghoulish Productions / Caretas Rev |
| 11:40 AM - 12:00 PM | Live Exhibitor Demo - DM Merchandising |
| 3:00 PM – 3:20 PM | Live Exhibitor Demo – Dreamgirl |
| 3:40 PM – 4:00 PM | Live Exhibitor Demo - Box 1903 Solutions |
| 4:00 PM – 4:20 PM | Live Exhibitor Demo - KBW |
| 5:00 PM – 5:30 PM |
Retail Roundtable Happy Hour |
| Wednesday, January 20 | |
| 24/7 | Log-in to the Virtual Experience Platform to view exhibitors & products, watch available on-demand sessions and demos, respond to meeting requests & messages |
| 7:00 AM | On-Demand Retailer Learning Experience 5 Marketing Strategies to Reach Customers Despite the Challenges of COVID-19 |
| 9:00 AM | Welcome to Day 2! |
| 10:00 AM - 6:00 PM | Virtual Meeting Rooms are open |
| 10:20 AM - 10:40 AM | Live Exhibitor Demo - MOM - My Other Me Costume Co. |
| 11:00 AM - 11:20 AM | Live Exhibitor Demo - Kryolan Professional Makeup |
| 11:20 AM – 11:40 AM | Live Exhibitor Demo - Trick or Treat Studios |
| 1:00 PM – 1:30 PM | Retail Roundtable Lunch & Learn Refreshing Your Business Mindset, Objectives & Goals In Response to COVID |
| 3:00 PM – 3:20 PM | Live Exhibitor Demo – Ellie Shoes |
| 3:20 PM – 3:40 PM | Live Exhibitor Demo – elope, Inc. |
| 3:40 PM – 4:00 PM | Live Exhibitor Demo – Music Legs |
| Thursday, January 21 | |
| 24/7 | Log-in to the Virtual Experience Platform to view exhibitors & products, watch available on-demand sessions and demos, respond to meeting requests & messages |
| 7:00 AM | On-Demand Retailer Learning Experience Social Media in the Age of COVID: What You Need to Know |
| 9:00 AM | Welcome to Day 3! |
| 10:00 AM - 6:00 PM | Virtual Meeting Rooms are open |
| 11:00 AM - 11:30 AM | Retail Roundtable Coffee & Conversation Action Steps to Gaining Visibility & Sales In an Increasingly Challenged Marketplace |
| 3:00 PM – 3:30 PM | $2,500 MERCHANDISE CREDIT GIVEAWAY! – to win, you must add this session to your calendar in the Virtual Experience Platform by 9pm EST January 20 and be present to claim your prize |
