Schedule At-a-Glance

2021 Event Schedule

ALL TIMES IN EST

Be sure to review the schedule below to see what you’re interested in attending! For more information on any of these events please view the pages of our website.
 
Friday, January 15
1:00 PM  Preview Day 1 – Attendees will receive their log-in information for the Virtual Experience Platform. This is the time to review your preferences, make sure your calendar is up to date, and begin viewing exhibitors and requesting meetings for January 19-21
Monday, January 18
All Day  Final Preview Day – Be sure you’ve logged in to begin viewing exhibitors, setting meetings, and adding events to your calendar
1:00 PM LIVE Webinar for Attendees & $500 giveaway – Join as the Halloween & Party Expo team walks through the top tips on how to best take advantage of everything the virtual event has to offer. Plus 2 attendees will kick off the week by each winning a $250 merchandise credit to use with exhibitors. 
Tuesday, January 19
24/7  Log-in to the Virtual Experience Platform to view exhibitors & products, watch available on-demand sessions and demos, respond to meeting requests & messages
7:00 AM On-Demand Retailer Learning Experience Released
3 Ways to Increase Customer Engagement for Physical Storefronts 
9:00 AM   THE HALLOWEEN & PARTY EXPO IS OFFICIALLY OPEN
10:00 AM - 6:00 PM Virtual Meeting Rooms are open
10:20 AM - 10:40 AM Live Exhibitor Demo – Party Supply USA
10:40 AM - 11:00 AM Live Exhibitor Demo – Wolfe FX Makeup 
11:00 AM - 11:20 AM Live Exhibitor Demo - Ghoulish Productions / Caretas Rev
11:40 AM - 12:00 PM Live Exhibitor Demo - DM Merchandising
3:00 PM – 3:20 PM Live Exhibitor Demo – Dreamgirl
3:40 PM – 4:00 PM Live Exhibitor Demo - Box 1903 Solutions 
4:00 PM – 4:20 PM Live Exhibitor Demo - KBW
5:00 PM – 5:30 PM

Retail Roundtable Happy Hour
Selling Online: Opportunities to Expect, Challenges to Prepare For… What You Need to Know

Wednesday, January 20
24/7 Log-in to the Virtual Experience Platform to view exhibitors & products, watch available on-demand sessions and demos, respond to meeting requests & messages
7:00 AM On-Demand Retailer Learning Experience
5 Marketing Strategies to Reach Customers Despite the Challenges of COVID-19 
9:00 AM Welcome to Day 2!
10:00 AM - 6:00 PM Virtual Meeting Rooms are open
10:20 AM - 10:40 AM Live Exhibitor Demo - MOM - My Other Me Costume Co.
11:00 AM - 11:20 AM Live Exhibitor Demo - Kryolan Professional Makeup
11:20 AM – 11:40 AM Live Exhibitor Demo - Trick or Treat Studios
1:00 PM – 1:30 PM Retail Roundtable Lunch & Learn
Refreshing Your Business Mindset, Objectives & Goals In Response to COVID
3:00 PM – 3:20 PM Live Exhibitor Demo – Ellie Shoes
3:20 PM – 3:40 PM Live Exhibitor Demo – elope, Inc. 
3:40 PM – 4:00 PM Live Exhibitor Demo – Music Legs 
Thursday, January 21
24/7 Log-in to the Virtual Experience Platform to view exhibitors & products, watch available on-demand sessions and demos, respond to meeting requests & messages
7:00 AM On-Demand Retailer Learning Experience
Social Media in the Age of COVID: What You Need to Know
9:00 AM Welcome to Day 3!
10:00 AM - 6:00 PM Virtual Meeting Rooms are open 
11:00 AM - 11:30 AM  Retail Roundtable Coffee & Conversation
Action Steps to Gaining Visibility & Sales In an Increasingly Challenged Marketplace
3:00 PM – 3:30 PM $2,500 MERCHANDISE CREDIT GIVEAWAY! – to win, you must add this session to your calendar in the Virtual Experience Platform by 9pm EST January 20 and be present to claim your prize