HPE 2021 Retail Education Sessions

On-Demand Retailer Learning Experiences

In addition to access to industry leading suppliers and the newest products, take advantage of exclusive retailer education exclusively for Halloween & Party Expo attendees with expert Nicole Leinbach Reyhle, founder and publisher of RetailMinded.com! With options to participate live, or watch on-demand, there is a format for everyone!

How it works:
On-Demand Retailer Learning Experiences: A new session will be released each morning that you are welcome to watch on-demand at any time during the Halloween & Party Expo! Just head to the EVENT AGENDA within the Virtual Experience, add the session to your calendar, and then you can watch when is convenient for you – with the ability to pause and resume if needed! Questions? Be sure to attend one of the live retail roundtables for follow-up information, or message our expert speaker Nicole Leinbach Reyhle, founder and publisher of RetailMinded.com right within the virtual platform! Schedule below!

Virtual Retail Roundtables: These will be live discussions taking place virtually over Zoom where you can join to ask questions, contribute and learn what your fellow retailers are doing. Be sure to grab lunch, coffee or a cocktail before you join in! Learn more about this year's Virtual Roundtables.

Schedule of On-Demand Retailer Learning Experiences:

Tuesday, January 19 – released for on-demand viewing at 7:00am EST
3 Ways to Increase Customer Engagement for Physical Storefronts

Let’s face it – retail isn’t what it used to be. Times have changed as a direct result to COVID-19 and as a result, consumers and shopping has changed, as well. What has not changed, however, is the desire for customers to engage with retailers. This session will explore realistic ways for merchants to capture customer attention, keep customer attention and ultimately gain customer dollars specifically in physical stores. With a core focus on COVID-approved best practices and customer-centric experiences, this is a session you won’t want to miss that will offer actionable, realistic insight you can begin applying to your store right away!

Wednesday, January 20 – released for on-demand viewing at 7:00am EST
5 Marketing Strategies to Reach Customers Despite the Challenges of COVID-19

Customer expectations have taken a shift due to COVID-19. What they used to prefer isn’t necessarily what they do now and likewise, what they never knew they may have enjoyed might be a new favorite shopping experience for them. This session will highlight 5 marketing strategies that customers and retailers alike can benefit from – ultimately aiming to help retailers increase both profit and visibility. Expect to gain some no-cost and some low-cost strategies to help your retail business survive the challenges of COVID-19 in 2021 and beyond.

Thursday, January 21– released for on-demand viewing at 7:00am EST
Social Media in the Age of COVID: What You Need to Know

Whether you are embracing social media for the first time or are a veteran in utilizing social media to boost retail engagement, this quick learning experience will narrow in on the core social media tips to help retailers amidst our global COVID-19 pandemic. Expect to gain practical resources you can apply to your businesses right away, as well as tips to help drive customer attention to your social media pages. Come prepared to learn and leave inspired! Plus, gain an action sheet at the completion of the session to help you move forward in your next steps!

About the Speaker:

About the Speaker:

Nicole Leinbach Reyhle is the Founder and Publisher of RetailMinded.com, a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. With a core concentration on independent retailers, small businesses, technology and how the various touchpoints of commerce influence modern merchants, Reyhle is a frequent guest and contributor to various media outlets that include The Today Show, Forbes, Entreprenuer.com and countless B2B publications. Additionally, Reyhle has supported American Express’s Small Business Saturday as a Spokesperson, is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill and has been recognized within the top 10 out 100 worldwide retail thought leaders since 2015 – including having held the #1 spot. Reyhle is also the Co-Founder of the Independent Retailer Conference. Learn more about Reyhle at RetailMinded.com.