Halloween & Party Expo Creates The SMART Event Experience to Showcase NEW Products for 2020
The entire experience is powered by Konduko and creates a digital hand-shake between buyers and sellers
Trumbull, CT (November 4, 2019) – The Halloween & Party Expo and Halloween & Costume Association announced today that the upcoming Halloween & Party Expo, January 17-19, 2020 will be a SMART Event, powered by Konduko – focusing on enhancing the customer experience through new technology and providing an easier way for buyers and sellers to connect. The event will be enhanced by new tap technology in the attendee badge and at the exhibitor booths, making it easier for customers to see new products, connect with exhibitors and exchange information on demand.
“We are continually looking at how we can enhance customer experience through the use of technology and provide more value for each of our customers during the event as well as highlight new product launches,” said show director, Marni Golden Vinci. “By introducing The SMART Event Technology, powered by Konduko, we are now able to allow more buyer and seller connections that make the show experience that much easier and more efficient for our customers.”
The SMART Event Technology at Halloween & Party Expo is focused on elevating the NEW products launching in 2020 by highlighting those products at the exhibitors’ booth, in the new product showcases and at variety of areas and special events around the show floor. The tap technology makes is easy for attendees to tap their badge after talking with exhibitors, or seeing products of interest. Each day they receive a daily digest of the booths they visited and company and product information from the exhibiting company.
The SMART Event Technology, powered by Konduko, presents a new twist on traditional lead retrieval focusing on highlighting new products and not only puts more control into the attendees’ hands, but allows exhibitors to generate more leads through an immediate exchange of information which has shown to provide more customer engagement during the event.
Find more information on The SMART Event Experience here.
About Halloween & Party Expo
The Halloween & Party Expo, North America's only event for Halloween, Party and Celebration, is a trade-only event that brings industry professionals together each year. Co-owned by Clarion Events and the Halloween & Costume Association, the event provides a platform for sourcing, learning, and networking. Proceeds from the Halloween & Party Expo are used by the Halloween & Costume Association to promote and grow the safe celebration of Halloween and year-round costumed events throughout North America. The next event will be held in New Orleans, January 17-19, 2020 and will continue to be co-located with HAuNTcon, The Haunted Attraction National Tradeshow and Convention. For more information visit www.halloweenpartyexpo.com
The Halloween & Costume Association (HCA) was formally incorporated in 2005 as a 501(c)(6) trade organization to promote and build the celebration of Halloween in the United States. HCA represents businesses involved in the manufacture, importation or distribution of Halloween products including costumes, décor, novelty items and party supplies. HCA has grown to become the preeminent authority on Halloween and serves as a non-profit voice of the industry.