Halloween & Party Expo Announces Continued Investment in Buyer Appointment Programs to Enhance Exhibitor and Retailer ROI

Halloween & Party Expo Announces Continued Investment in Buyer Appointment Programs to Enhance Exhibitor and Retailer ROI

Trumbull, CT (July 17, 2018)The Halloween & Party Expo and Halloween Industry Association have announced today continued investment in the key buyer programs that launched at the January 2018 event. The programs are led by Karen Gillis, Key Accounts Manager, and are designed enhance exhibitor ROI in a quantifiable way while introducing new retailers and strategic vertical markets to the show. For the upcoming event, January 25-27 at the Ernest N. Morial Convention Center in New Orleans, the team plans to expand participation in the current “Buyers Club” as well as introduce a new guaranteed meetings program, MATCH!.

“We are committed to providing new value for our customers and driving new connections. The introduction of the Buyers Club at January’s show was designed to facilitate meetings between our retailers, who constantly tell us they are looking for new products, with our exhibitors who are looking for new business and order writing opportunities,” commented Liz Irving, Senior Vice President of Marketing. “We are excited to expand on the program in 2019 as well as introduce a new guaranteed meetings option – called MATCH! – to further drive need based appointments between exhibitors and buyers.”

At the 2018 show, the Buyers Club program drove 2,100 appointments and $75,000 spent on the show floor. The program equips pre-selected retailers from small to mid-size chains, high volume independent stores, and new verticals such as grocery and drug stores, with an appointment setting system that allows them to find exhibitors with products they are specifically searching for and schedule one-on-one meetings in the exhibitor booth. All show exhibitors are invited to participate at no charge and buyers will have merchandise credits to use on the show floor. In 2019, the program will be expanded to include 22% more buyers, and retailers will have increased appointment setting requirements as well as be introduced to at least two exhibitors new to the show, fostering new relationships and providing access to new sourcing opportunities. 

An enhanced one-to-one guaranteed meetings option, called MATCH!, will also be launched alongside the Buyers Club program and will be open to a limited number of exhibitors and hand selected buyers. This curated buyer list will be comprised of chain stores, mass merchants and international retailers with open to buy in January. Exhibitors will have the option to purchase a set of guaranteed meetings with buyers from this group, and all appointments will be based upon mutual selling and sourcing needs using an innovative matching software. The MATCH! hosted buyer program will also include hotel accommodations along with additional at-show amenities. 

The programs join new special events, educational opportunities, and expanded business opportunities through the show’s co-location with HAuNTcon, the Haunted Attraction National Tradeshow & Convention. Buyers and exhibitors will have access to both shows providing unparalleled access to new products and verticals.

Michele Biordi, executive director of the Halloween Industry Association, added “To be able to bring this investment and provide new programs allows our mission to align with that of our members and exhibitors at the show, which is to provide new sales leads and measureable ROI.” She continued, “Retail and the Halloween industry are ever-changing and we are excited to be able to adapt to the market and introduce retailers from new verticals to the breadth of product being offered at the show.”

Concluded Karen Gillis, program manager, “I look forward to being the liaison between our attendees and exhibitors and providing them personal customer service to enhance their experience at the event. I invite those exhibitors interested in participating in the programs, or in nominating buyers, to contact me directly.” She can be reached at (203) 202-3825 or at kgillis@urban-expo.com.

About Halloween & Party Expo
The Halloween & Party Expo, North America's only event for Halloween, Party and Celebration, is a trade-only event that brings industry professionals together each year. Co-owned by Clarion UX and the Halloween Industry Association, the event provides a platform for sourcing, learning, and networking. Proceeds from the Halloween & Party Expo are used by the Halloween Industry Association to promote and grow the safe celebration of Halloween and year-round costumed events throughout North America. The next event will be held in New Orleans, January 25-27, 2019 and will continue to be co-located with HAuNTcon, The Haunted Attraction National Tradeshow and Convention. For more information visit www.halloweenpartyexpo.com.

About HIA
The Halloween Industry Association (HIA) was formally incorporated in 2005 as a 501(c)(6) trade organization to promote and build the celebration of Halloween in the United States. HIA represents businesses involved in the manufacture, importation or distribution of Halloween products including costumes, décor, novelty items and party supplies. HIA has grown to become the preeminent authority on Halloween and serves as a non-profit voice of the industry.