Halloween & Party Expo 2020 generates 2,800 meetings – with focus on face-to-face connections and order writing
The annual event showcases “What’s Next for Halloween”
Trumbull, CT (February 4, 2020) — The 2020 Halloween & Party Expo, North America’s largest and only event for the market, concluded just a few weeks ago in New Orleans and was a celebration of new products and new business connections. The annual tradeshow took place January 17-19, and was once again held in conjunction with HAuNTcon, the Haunted Attraction National Tradeshow & Convention. Together the two events brought more than 3,500 industry professionals from 37 countries to the Big Easy, generating 2,800 appointments on the show floor and a busy three days of new launches and order writing leading up to what is anticipated to be a highly celebrated Saturday Halloween season.
“We thank all of our exhibitors, partners, retailers and sponsors for an incredible celebration of the industry in New Orleans last month,” commented Marni Vinci, show director of the Halloween & Party Expo. “With their feedback and advice we continue to evolve the show in tandem with the overall market in order to find new ways to forge face-to-face connections and support business success for our customers.”
This year there were more than 250 leading vendors in the exhibit hall who featured new costumes, makeup, accessories, party supplies, décor and more through product demonstrations, in-booth fashion shows and show only discounts. Special events such as the 3rd annual Artist Battleground, Friday Night Fashion Show & Product Preview, New Product Showcase and more were designed to introduce retailers to the products that will be in demand from their customers later this season. We congratulate Moon Creations who was named the Artist Battleground Master for bringing the theme of “space” to life with their product as well as Pumpkin Pulp, BoneWare Cutlery and Rubies Pet Shop who took first, second and third place (respectively) for best new product of the show as voted by buyers.
“We are once again so impressed to see the creativity and innovation on the show floor,” commented Michele Buggy, executive director of the Halloween & Costume Association. “It’s refreshing to come to the show every year knowing it’s never the same show twice. As we talked with members, we were encouraged by the excitement around many of the new programs that were launched and continued this year.”
The 2020 event featured the launch of the new SMART Event Experience, powered by Konduko. The SMART Event focused on new product launches – making it even easier for attendees to discover new products and do business and generating almost 13,000 leads for exhibitors this year. Buyers received SMART Badges, allowing them to easily collect information at exhibitor booths that sent to them at the end of each day to simplify their sourcing. The result was a key driver of value to each participant: exhibitors secured quality leads and attendees easily were able to collect catalogues and product information for follow up back in their stores.
“[The SMART Event, powered by] Konduko was absolutely fantastic, no question about it!” said Ralph Koeniger with BoneWare Cutlery. “It allowed me to put all the information in there ahead of time; price sheets and description of our product. It was terrific! Last year we were here it was kind of hard to get the business cards and this time it was just easy… boom... scan… and we exchanged information. It was terrific and made it so much easier.”
For the 3rd year in a row, the Buyer’s Club and MATCH! helped initiate order writing, form one-to-one meetings, and drive ROI for both attendees and exhibitors. The Buyer’s Club is an investment by the show and the Halloween & Costume Association, and helps to drive key decision makers to the exhibit hall with a focus on helping buyers find products and connecting them with the right suppliers during pre-scheduled meetings. The 2020 program drove 2,800 appointments during the show between retailers and exhibitors. Commented Tyler Volz, buyer from Spotlight Characters in Bentonville, Arkansas and member of the Buyer’s Club, “We had 28 meetings in the first 2 days alone. We used the online appointment system and it made it really easy.”
The MATCH! guaranteed meeting program successfully continued for the second year in a new format – bringing buyers and exhibitors together the day before the show. This unique format connects participating companies with highly qualified buyers and generates guaranteed appointments for exhibitors, creating need based meetings based on in-depth company profiles. Commented MATCH! exhibitor Charlie Santilena of Seeing Red, “[MATCH! was] a great opportunity to meet with customers I would have never had the chance to get in front of” and MATCH! buyer Gail Aquino from the San Diego Zoo continued, “Loved the setting! Non-distracting, great experience.”
On Saturday evening, networking and celebration was the focus as the industry came together for the largest Brewing, Boos and Booze party to date. The event was a hit, full of extraordinary and creative costumes, networking, and dancing!
Concluded Liz Irving, senior vice president of marketing for Halloween & Party Expo, “We realize the industry is changing and our goal is to continue to progress the Halloween & Party Expo to meet the needs of our customers. We listen to the feedback they provide to develop programs like the SMART Event, Buyer’s Club, fashion show and more to deliver ROI. Over the past few years with the launch of these programs we have positive results where it matters most – more relationships, more appointments, and better ease of discovering new launches.” She continued, “We are excited to grow and implement these programs again in 2021 with even more feedback and new ideas.”
The 2021 edition of the Halloween & Party will be taking place January 22-24 in Dallas, TX. With the anticipated move, the show will continue to provide the excitement and sense of celebration that New Orleans has offered. For more information visit www.halloweenpartyexpo.com or follow #theHPE on social media.
About Halloween & Party Expo
The Halloween & Party Expo, North America's only event for Halloween, Party and Celebration, is a trade-only event that brings industry professionals together each year. Co-owned by Clarion Events, Inc. and the Halloween & Costume Association, the event provides a platform for sourcing, learning, and networking. Proceeds from the Halloween & Party Expo are used by the Halloween & Costume Association to promote and grow the safe celebration of Halloween and year-round costumed events throughout North America. The next event will be held in Dallas, TX, January 22-24, 2021 and will continue to be co-located with HAuNTcon, The Haunted Attraction National Tradeshow and Convention. For more information visit www.halloweenpartyexpo.com
The Halloween & Costume Association (HCA) was formally incorporated in 2005 as a 501(c)(6) trade organization to promote and build the celebration of Halloween in the United States. HCA represents businesses involved in the manufacture, importation or distribution of Halloween products including costumes, décor, novelty items and party supplies. HCA has grown to become the preeminent authority on Halloween and serves as a non-profit voice of the industry.