Georganne Bender, Consumer Anthropologist, Kizer & Bender
Rich Kizer and Georganne Bender are consumer anthropologists, keynote speakers, authors, and consultants who have helped thousands of businesses in the retail, restaurant, hospitality, travel, funeral, and service industries since 1990. They are contributors to MSNBC’s Your Business, were named two of Retailing's Most Influential People, and can be found among the Top 40 Omnichannel Retail Influencers, Top 50 Retail Influencers, and the Top Retail Industry Experts to Follow on Social Media. Their award-winning Retail Adventures Blog is consistently listed among important retail and small business blogs. KIZER & BENDER’s observations are widely featured in the medias, including Forbes, New York Times, Chicago Tribune, Chicago Sun Times, Las Vegas Review Journal, NBC, CBS, ABC, WGN, MSNBC, NPR, Voice of America, AARP, Entrepreneur, Las Vegas Review Journal, and the Washington Post. Their books Visual Merchandising & Store Design: How to Set Your Sales Floor to Sell and Jingle Bells, Christmas Sells: Events, Promotions & Tips for the Holiday Season! have helped thousands of retailers improve their bottom line.
In addition to focus groups, one-on-one interviews, and intensive on-site studies, KIZER & BENDER’s research includes posing as every kind of customer you can imagine. The result of their research is literally straight from the customers’ mouth: solid ground level intelligence you can use to better serve your own customers.