Attendee Information

What is Halloween & Party Expo?

The Halloween & Party Expo is North America's ONLY event that brings all things Halloween, Party and Haunt together under one roof. Get your first look at 1,000s of new products being released for the 2020 season and take advantage of exclusive show specials and discounts - only offered during the show - designed to help your budget go further. Now co-located with Hauntcon, providing you even more opportunity to diversify your merchandise and find unique and one-of-a-kind masks, props, décor and more!

An Update on the 2021 Halloween & Party Expo

Today we are sharing the difficult decision that the upcoming Halloween & Party Expo, scheduled to take place January 22-24, 2021 in Dallas, Texas as well as the co-located HAuNTcon event will now pivot to a virtual event for the Halloween, party, celebration and haunt community. We continue to put the health, safety and wellbeing of our team, customers, partners, family and friends above all other priorities and those values remain most important to us. In light of both governmental direction and general public health advisories a face-to-face event will not be possible with the ongoing impact of the COVID-19 pandemic and the government issued State of Disaster in Texas. Click here to read more from our team.

"We have attended the Halloween & Party Expo for 20 years in a row! We place 75% of our orders at the Expo!" - Fun Service Colorado, Halloween & Party Expo Attendee

"The primary reason HGM participate in the Halloween & Party Expo every year is to introduce new and exciting designs that are currently important to the buying market." - HGM Costume, Halloween & Party Expo Exhibitor


Halloween & Party Expo is your ONE-STOP SHOPPING DESTINATION for all things Halloween and Party. You’ll save time and money seeing a comprehensive product selection from OVER 350 EXHIBITORS and taking advantage of EXCLUSIVE DISCOUNTS AND SPECIALS offered for orders placed at the show.



Who attends?

Halloween & Party Expo is open to all qualified industry professionals looking for the most comprehensive selection of Halloween and party merchandise.

Most of our attendees fit into the following categories:


  • Costume Stores 
  • Online Retailers
  • Party Stores 
  • Gift Stores
  • Chain/Big Box Stores
  • Temporary Stores
  • Entertainment Companies
  • Drug Stores/Supermarket/Grocery Stores/Hardware Stores 
  • Souvenir & Resort Retailers
  • Boutiques

What will your experience include?

You’ll have countless opportunities to connect with other industry professionals who share your passion for the business. Experience different perspectives and gain insights on industry trends through networking events like THE BREWING BOOS & BOOZE, the industry costume ball.

Our exhibitors represent a diverse range of categories, so you can see NEW, UNIQUE, and TRENDING products to fill your needs.

Some of the largest product categories include:

  • Costumes
  • Accessories
  • Makeup/Body Paint
  • Novelties
  • Party and Paper Products
  • Toys and Gifts

But it doesn’t end there! You can check out our interactive exhibitor list, which will be updated continually as we approach the show to let you know exactly what exhibitors will be showing in Dallas.

Attendee Qualifications & Requirements

Halloween & Party Expo is open to all qualified industry professionals.

Registration Qualifications

  • If your company was approved in 2019 you will be automatically approved.
  • If this is your first time attending or your company name has changed you will be required to submit the additional information below.

Documents Required

  • (2) forms of business ID which can include: A copy of business license, sales tax ID number, payroll stub, company check, company credit card, vendor invoice, business card, letterhead, or other pre-printed collateral with your company name. During your online registration you can submit your documents to expedite the approval process.

Admission is NOT Granted to:

  • Anyone under the age of 18
  • General Public/Guests