3 Ways Party Stores Can Generate In-Store Traffic on Slower Days
By Nicole Leinbach Reyhle
Like it or not, the reality is that there will be some days that your store is open and simply won’t generate the foot traffic you’d like it to. Whether circumstances such as weather get in the way of traditional customer behavior or certain timeframes during the year trend slower than others, it’s important to have strategies in place to boost in-store engagement despite these situations. Keeping this in mind, consider the below three tips.
Tip #1: Incorporate Digital Engagement to Boost In-Store Engagement
A store’s digital footprint expands well beyond social media. From peer to peer sites such as Yelp to email marketing strategies to text message campaigns and more, there are countless ways to stay connected with customers beyond store walls. The best part? These digital extensions of retail businesses allow merchants to stay connected to customers during slow and peak traffic times alike, but are particularly valuable during slow periods. Leverage these digital extensions to share last minute promotions, in-store event details and other communication tactics that encourage customers to want to come into your store ASAP. As a result, these efforts can help boost in-store traffic on what would otherwise be slower days.
Tip #2: Create an In-Store Experience That Encourages Customers to Visti Your Store
You’re in the party business… right? Well then… have a party!
Whether it’s Christmas in July or a unique party you create based off your unique store, town and customers, the idea is simple here. The catch, of course, is execution. In other words, don’t just say you’ll throw a party or want to plan one one day, instead get it on the calendar and make it a big, big deal. Promote it well in advance and leverage – you guessed it – your digital marketing channels to help promote this one-of-a-kind event hosted by your one-of-a-kind store. Make sure you plan for a time period that is historically slow to help increase sales during this timeframe, as well. The key will be planning ahead to make sure you get the attention – aka customer foot traffic – you want.
Tip #3: Expand Your Store Walls to Welcome Your Local Community
Whether you’re an independent retailer or operate a chain store, your local community should be recognized as a huge asset to your business. Use your store to help support community groups – whether more formal ones such as a Chamber of Commerce association or more casual ones such as local networking groups – and welcome these organizations to use your store as a meeting place. Not only does this bring foot traffic to your store on what otherwise might be slower days, but it also helps bring new customers in general, as well.
Finally, when it comes to increasing foot traffic, remember that delivering an in-store experience that is worth experiencing is key. Getting customers into your store is one thing… but keeping them there is another. With a collective focus on merchandising, product assortment, customer service and of course, in-store engagement, your slower days can become a thing of the past when strategically planning ahead to avoid them.