Key Buyer Program

Investment in key buyer program and staff designed to deliver VIP buyers
The Key Buyer Program is designed to deliver VIP buyers to the Show; while meeting the specific needs and business challenges of buyers/decision makers from stores that carry Seasonal, Party or Halloween products. Along with the HIA a significant investment has been made to these strategic buyer programs to enhance the show experience in 2018. 

Buyer Benefits:

Buyers outlined above will receive the following exclusive VIP benefits:

  • Personalized experience facilitated by our Key Buyer Program Manager to assist with appointment setting & exhibitor introductions
  • Carefully curated registration assistance for you and your team
  • Access to the VIP Buyers Club lounge with refreshments during show days
  • Networking events
  • Single point of contact for questions

Exhibitor Benefits:

Exhibitors will benefit from: 

  • Matchmaking with buyers based on purchase needs due to new appointment setting requirements
  • Increased and measurable ROI
  • Ability to nominate their own Key Buyers to program with invitation extended on behalf of exhibitor



To nominate buyers for the Key Buyer Program, or for questions, please contact

Karen Gillis
(203) 202-3825